Terms of service
Last updated: 19 July 2026
These Terms of Service ("Terms") govern the design services provided by Makely ("we", "us", or "our") and form a legally binding agreement between you ("the Client") and Makely. By booking a discovery call, signing a proposal, or making payment, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you confirm that you have the authority to bind that entity.Makely is a trading name of Ali Dalton Design Ltd, registered in England and Wales.
1. Services Overview
Makely provides product UI/UX design, branding, landing pages, and Webflow/Framer development services to funded startups and growing businesses. The specific scope of work for each engagement is agreed in writing prior to commencement, either through a signed proposal or written confirmation via email.
2. Engagement Process
Our standard engagement model is a monthly retainer. Under this arrangement:
- Work is scoped and prioritised at a weekly sync call (45 minutes)
- An optional mid-week check-in (30 minutes) is available
- Async communication takes place via Slack, with responses within 24 hours Monday to Friday
- Design deliverables are typically returned within 48-72 business hours depending on complexity
- One active workstream is maintained at a time, with additional workstreams queued and prioritised at the weekly sync
Retainer fees are invoiced monthly in advance. Payment is due within 7 days of invoice. Work will not commence or continue where payment is outstanding.
3. Project-Based Engagements
For fixed-scope projects, a detailed brief and timeline will be agreed in writing before work begins. A deposit of 50% is required before commencement, with the remaining balance due on delivery of final files. Project timelines are estimates and may be affected by delays in client feedback or approval.
4. Payments
All fees are quoted in United States Dollars (USD) unless otherwise agreed. Payments are processed via Stripe or Wise. Clients are responsible for any applicable taxes, duties, or local charges in their jurisdiction. Full card details are never stored by Makely and are handled securely by our payment providers.
5. Cancellation and Notice
Either party may terminate a retainer engagement by giving 30 days written notice by email. Notice periods begin from the date the written notice is received. No refunds will be issued for the current billing period in which notice is given. Any work in progress at the time of termination will be completed and delivered unless otherwise agreed.
For project-based engagements, cancellation after commencement will result in the deposit being retained. If more than 50% of the project has been completed at the time of cancellation, the full project fee becomes payable.
6. Revisions
Revisions are included as part of the agreed scope. Requests that fall materially outside the agreed scope may require a revised proposal and additional fees. Makely will notify you in advance if a revision request falls outside scope.
7. Intellectual Property
Upon receipt of full payment, the Client owns the final design deliverables produced under these Terms. Makely retains the right to display completed work in its portfolio and marketing materials unless otherwise agreed in writing. Editable source files are included unless otherwise specified. Makely retains ownership of all work until full payment is received.
8. Confidentiality
Both parties agree to keep confidential any proprietary or sensitive information shared during the engagement. This includes but is not limited to business strategy, product roadmaps, unreleased products, and financial information. This obligation survives termination of the engagement.
9. Limitation of Liability
Makely is not liable for any indirect, incidental, or consequential damages, including but not limited to loss of profits, data, goodwill, or business opportunities, arising out of the use of our services. Our total liability under these Terms shall not exceed the total fees paid by you in the three months prior to the claim arising.
10. Indemnification
You agree to indemnify and hold harmless Makely, its employees, contractors, and directors against any claims, losses, damages, liabilities, or expenses, including reasonable legal fees, arising out of your use of our services, your submitted content, or any breach of these Terms.
11. Warranties
Makely warrants that services will be performed with reasonable skill and care. We do not warrant that deliverables will be free from all errors or that they will meet any specific performance targets unless expressly agreed in writing.
12. Force Majeure
Neither party shall be liable for delays or failure to perform obligations under these Terms where such failure arises from circumstances beyond their reasonable control, including but not limited to illness, natural disasters, or technical failures of third-party infrastructure.
13. Modifications to Terms
We reserve the right to update or amend these Terms at any time. Continued use of our services after changes are published constitutes your acceptance of the revised Terms. We will notify active clients of any material changes by email.
14. Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
15. Contact
If you have any questions about these Terms please contact us at hello@makely.studio